Second hand retailer Pass the Baton , a new store in Tokyo, uses provenance as a way to market their goods (and distinguish themselves). Pass the Baton profiles the owners of the goods they sell. While common in the high end traditional auction market - i.e. when I buy expensive wine at auction, I want to know where it came from so I am assured it was stored properly - this appears to be a first at the retail level. It will be interesting to see its implications if it integrates with online social networking media.